Over the next few minutes we’re going to break down these two heavyweight marketing softwares and and answer the question, can ClickFunnels replace Infusionsoft? There is no doubt that there are overlapping similarities which can make it difficult to pick the best option for you and your business.
What They Are
Both ClickFunnels and Infusionsoft claim to be to an all inclusive marketing and sales software for businesses of varying scopes. However, there are some notable differences one should take into consideration before taking the plunge with either.
Sure, Infusionsoft and ClickFunnels both give you access to their unique landing page builders that allow you to customize or use their prebuilt templates. But, the deeper you dive into things like learning curves, practicality, pricing, and integrations, the more complex the matter becomes.
From a simplicity standpoint, ClickFunnels funnel builder interface is very intuitive and leverages a simple drag and drop style minimizing the learning curve. It includes all the things one would expect such as options to include videos, picture, countdown timers, and Add to Cart features.
On the other side, Infusionsoft isn’t quite as beginner friendly. While it’s still not overwhelming to learn, one should expect to spend more time clicking around trying to understand the layout of the software. Infusionsoft also shares the same CF (ClickFunnels) features like integrating pictures, videos, etc. into their landing page builder.
Email Marketing Similarities & Differences
Now of course neither one of these companies could call themselves in all in one marketing software without some version of email automation. Before moving forward, it’s important to note that the views reflected are based personal experience and are up for interpretation based on others own experience with the softwares.
As a whole, Infusionsoft is regarded as a powerhouse when it comes to email marketing automation. Inside it’s Campaign Builder you can create endless automations with a blank canvas and utilize their CRM tools for SMS follow up and phone tracking. The core of their model focuses around email, which means that sent emails are responsive for a variety of devices and convert well. A/B features and analytical tools are also available, as well as segmentation of email lists and customers to maintain continuity.
The downfall of all this is once again the simplicity factor.
If you take a look at ClickFunnels email marketing software you’ll find the familiar user friendly interface. Like infusionsoft, you can create custom follow up sequences and use the CF Actionetics feature for SMS marketing, similar to Infusionsoft. Additionally, you can integrate wit other softwares like Convertkit, ActiveCampaign, AWeber, MailChimp, and many others.
What’s Best For Your Business?
While everyone will have their own opinion, we believe that ClickFunnels is superior as a whole. Some say that is CF great for small to mid-size businesses but lacks the infrastructure for larger companies. But, if we solely focus on user friendlessness combined with effectiveness, Clickfunnels takes it.
The last thing a business wants to do is spend an insane amount of time trying to figure out how to use a software. Now don’t misunderstand, just because CF is intuitive doesn’t mean it lacks capability. It can and does deliver the high quality marketing solutions a business needs and demands without jeopardizing the quality and scalability.
Infusionsoft of course in no slouch either, but requires more time to configure, isn’t as practical for getting started, and cause information overload when starting out.
Pricing & Training
Now if you’ve made it this far it’s time to get to the nitty gritty and bring it all home. As previously mentioned, both softwares are unique and can deliver exceptional results but we need to talk about the money aspect.
Infusionsoft most basic package constricts you to only 500 subscribers, includes a setup fee, omits landing page integration, and in a sense if forcing the hand of the business to upgrade to a premium package of $600 plus. On top of that the mandatory coaching package can drive up the costs even further before you ever get started.
With ClickFunnels, you can get started with a 14 day free trial that allows you to use the majority of all of their features in addition to having money back guarantees in place. Even if you wanted to upgrade to CF premium package, called the ClickFunnels Suite, you’re still paying half or even less than what you would for Infusionsoft for identical features.
In regards to CF training, there is no forced fee and they have tons of tutorial and a vast knowledge base so that even the most inexperienced businesses can get the ball rolling within minutes. More over, they hold tons of webinars and coaching sessions for those that are looking to accelerate their business at a more rapid pace.
By now, you can imagine which side of the fence we stand on and if you would like to join the community feel free to grab your free ClickFunnels trial here.